Notícias - 28 de agosto de 2018 Indústrias se aproximam de startups para conseguir soluções com rapidez Apoio ao Comércio A atualização tecnológica da BRF para atingir os padrões tecnológicos da indústria 4.0 passa por uma série de projetos-piloto envolvendo novas tecnologias. A empresa do setor de alimentos vem experimentando sensores para medir a temperatura da carne quando ela é congelada, software para que técnicos recebam instruções de especialistas remotos para fazer ajustes em máquinas usando óculos de realidade virtual e serviço de análise de informações de sua produção. Nada disso ela criou sozinha. Também não contratou os serviços de uma multinacional. Para se aproximar de novas tecnologias, firmou parcerias com as startups brasileiras PackID, GoEpik e Birmind. Indústrias que adotam o serviço de empresas como essas afirmam se beneficiar da flexibilidade das novas companhias para testar e aprimorar seus serviços rapidamente até se ajustar às necessidades de quem as contrata. “As startups nunca vão ter uma solução totalmente pronta para você. O que precisamos fazer é montar um time com profissionais das duas empresas, apresentar meu conhecimento de processo industrial, para que as coisas sejam adaptadas em conjunto”, afirma Cyro Calixto, especialista em engenharia industrial da BRF. Um exemplo de criação em conjunto do tipo ocorreu na parceria entre a multinacional 3M e a startup Trackage. A primeira, que atua em áreas como itens para consumidor final, máquinas para indústria e saúde, esperava se unir à novata para oferecer serviço de controle logístico para seus clientes. Porém, durante o trabalho com a startup, percebeu que seria melhor ser ela própria a cliente do serviço. A partir de outubro, a Trackage oferecerá painéis que informam o desempenho do setor da expedição da 3M, indicando, levando em conta informações obtidas por objetos conectados à internet, que pedidos foram carregados, para onde, com que transportadora e se há algum atraso que precisa ser resolvido. “Trabalhar com startup não é uma compra de serviço pronto. Trouxemos eles aqui para desenvolver uma ideia”, diz Camila Cruz, diretora de pesquisa e desenvolvimento da 3M para o Brasil. A relação entre elas começou a partir do Conexão Startup Indústria, programa da ABDI (Agência Brasileira de Desenvolvimento Industrial) que reuniu startups e grandes empresas em projetos patrocinados pela agência. 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